# ESGing Netmarble!
On March 28th, 2021, the first ESG report was published, covering Netmarble's sustainable activities from January to December 2020.
2020 was a year of emerging ESG issues considering various social changes such as health and safety due to COVID-19. In particular, the importance of ESG management was emphasized in various areas of the IT industry, such as information security and in-house communication given the expansion of cloud-based services and telecommuting, insufficient development and SI personnel due to the rapid expansion of the market, and global climate change.
In this ESG report, Netmarble also revealed its ESG vision of 'We Entertain, Support, and Grow Together' along with ESG strategy and management and key ESG issues.
ESG report is the result of Netmarble's transparent and sincere communication to create a pleasant future for everyone. To celebrate the publication of this report, let's take a look at Netmarble's ESG activities on Channel Netmarble.
# The Highlight of ESGing Netmarble in 2020! TOP 5
1. Construction of the New Eco-Friendly Office! Netmarble G-TOWER
We already introduced Netmarble's new eco-friendly office building G-Tower on the Channel Netmarble.
To create a sustainable eco-friendly city, we have made great efforts in the construction of G-Tower, from material selection to design, with the objective of an eco-friendly building that contributes to energy saving and environmental pollution reduction.
To expand the use of new renewable energy, we have installed solar power, fuel cell, geothermal heat systems, and eco-friendly certified products, and recyclable resources were used to minimize the environmental impact that may occur in the construction of a new office building.
G-Tower has acquired the best grade(Green Grade 1) of Green Architecture Certificate and a 1+ grade of building energy efficiency rating. Going forward, Netmarble will strengthen eco-friendly activities, such as expanding new renewable energy.
2. Various social contribution activities
Netmarble has engaged in sincere social contribution activities since its earliest stages, and we established the Netmarble Cultural Foundation in 2018 to promote a sustainable and professional social contribution business.
The social contribution business is pursued in three areas: 1) “Creation of culture” to expand the value of a sound gaming culture, 2) “Nurturing talent” for raising creative personnel, and 3) “Sharing our heart” to spread a sharing culture.
Various social contribution activities that support disabled people's social participation have been expanded to mark the 20th anniversary of Netmarble Cultural Foundation. The establishment of the "Join Hands Network", the opening of the “e-Festival for Students with Disabilities” and “34th Play Center" are good examples of social contribution activities.
Rather than one-off events such as simple donations or sharing, etc., Netmarble plans and operates its sustainable social contribution efforts over several years, and works to make significant changes in society over an extended period.
3. Ethical Management and Risk management
Netmarble practices Ethical Management to establish the right corporate culture and healthy partnership. In addition, To minimize the pre and post risks that can occur during compliance management and ethical management, Netmarble established ethical management tasks and a detailed performance plan within the ESG management strategy. Furthermore, to enable more prompt and systematic risk management, we reorganized the internal risk management system in the first half of 2021.
Netmarble has continuously pursued ethical management training and in-house campaigns to improve employees’ awareness regarding compliance management and ethical management. In this way, Netmarble provides a fair service to the customer.
4. Active customer communication
Netmarble communicates with game users in real time with optimized content suitable for the characteristics of each channel through our media brands such as Netmarble TV, Channel Netmarble, and Netmarble Facebook.
Netmarble ranked first in the game section of the “8th Korea Heart To Heart Index (HTHI)” by Korea Marketing Association in 2020 for the third consecutive year. The digital customer satisfaction index (HTHI) is a qualitative and quantitative evaluation index that assesses a company’s communication with consumers using Social Media Networks (SNS).
Netmarble’s Facebook page has about 2.23 million followers, the largest among domestic game companies. (As of the end of 2021)
Netmarble is taking a step toward sustainable growth through transparent communication with our customers. We are expanding communication with customers through various communication channels, and monthly communication and feedback on customer suggestions are provided through the operator’s note. The operator’s note is posted on the official website for all games in service to actively listen to the customer’s voices. In line with customers’ demands, Netmarble recruited more personnel in charge of customer communication within the community, and we are planning to implement related training for those in charge of effective customer communication.
5. Technical innovation and Data Protection
Netmarble has been engaged in research related to the new technologies related to AI since 2014, and established our AI Center, a dedicated research organization, in 2019 to expand our scope of research on AI technology and to develop technology in this area.
Netmarble AI center introduced its own deep learning-based mobile voice recognition technology at “NeurIPS 2020 (Neural Information Processing Systems),” a prestigious academic society. During the conference demonstration session, Netmarble introduced “The world’s first technology to reduce the weight of deep learning-based voice recognizer to the level that can be installed in mobile games (MONICA)”.
In addition, we made technology presentations at INTERSPEECH 2019 and IEEE ICASSP 2020, both of which are prestigious academic societies in the field of voice recognition, to demonstrate Netmarble’s technological prowess in the AI field.
Netmarble is making efforts to research various technologies with the objective of "Developing intelligent AI that can play with the people!" In the near future, we will be able to meet intelligent AI systems that can analyze the characteristics of users and provide appropriate responses in diverse situations.
Netmarble has established a data protection strategy and built a safe security environment accordingly to provide games and services that our customers can trust.
Based on the data protection policy system such as data protection regulations and guidance, we engage in data protection activities to protect corporate data and user information. Also, we are contributing to creating an internal data security culture through scheduled data security training, training to handle malicious mail, etc. for employees to prevent the damage caused by internal leaks.
Moreover, we are striving to develop and strengthen our data protection technology with the objective of automating security management to identify and block external security threat elements in advance.
Netmarble is working to build trust and improve the value for stakeholders through efforts to create ESG value, working from the perspective of various stakeholders such as investors, the environment, the local community, customers, employees, partner companies, etc.
Please show a lot of interest and support for Netmarble's sustainable management activities!
[Download the 2021 Netmarble ESG Report]
