MAVE: - a short form of "Make New Wave" - released its first album, "Pandora's Box". 
MAVE: is Created by Kakao Entertainment and Metaverse Entertainment; a subsidiary of game developer Netmarble. The music video of its lead single, "Pandora," has attracted more than 18 million views on YouTube! Nowadays, they are expanding their activities to various platforms like games and webtoons.

Recently, ModooMarble released a collaboration update with MAVE:. Among the four members of MAVE: - SIWOO, JENNA, TYRA and MARTY, - ‘Marty’, a lovely mood maker, was released as a collaboration character in ModooMarble!

This collaboration update was so special because it was a collaborative project between Metaverse Entertainment and Netmarble F&C. So, We’ve got a Behind-the-scene story of this special “ModooMarble X MAVE: character collaboration!” Let’s get into it!

Chu Ji-yeon / Head of Business at Metaverse Entertainment

Q. What kind of group is 'MAVE:'?

Chu Ji-yeon: MAVE: is a K-POP virtual idol. It's a group of 4 girls. They debuted on January 25, 2023 with the song 'Pandora'. Oh! and MAVE: was created by Metaverse Entertainment. 

MAVE: can come out to the world successfully because Metaverse Entertainment is a company that was created by combining the technology of Netmarble F&C and the sensibility of Kakao Entertainment.

Lee Min-gyu / Head of Netmarble N2 Live Development Office

Q. What was the background for the release of the 'Marty' character?

Lee Min-kyu: We held a “MAVE: Dance Challenge event” and Dennis and Nooyim, the characters of ModooMarble, appeared in the video. The video was very well received by users, and there were a lot of reactions from Ini and Thai friends. 

So we thought, "Let's expand the scope!" and collaborated with Metaverse Entertainment.

Q. What is the reaction of global fans to MAVE:?

Chu Ji-yeon: K-POP and K-Culture are actually very popular around the world, so the music for MAVE: was accepted as K-Culture, and in the process of enjoying it, a fandom for MAVE: itself was formed, and people seemed to accept it more favorably.

Q. Why was 'Marty' chosen among the MAVE: members?

Chu Ji-yeon: Actually, I was interested in collaborating with ModooMarble even before we started, because 'Marty' has a setting where she wakes up in Indonesia. So Marty is quite popular in Indonesia. 

At the same time, ModooMarble is a national game in Southeast Asia. So I always thought, "If Marty is in the game, it would be a win-win situation." So we were very happy and grateful that they suggested the collaboration.

Cha Min-kyu / Netmarble N2 / Getrich Planning Team

Q. What is the global response to Everyone's Marvel? 

Cha Min-kyu:  ModooMarble is not only famous in Korea, but also popular in Southeast Asia like Indonesia, Taiwan, and Thailand.

For all the global fans who love ModooMarble, we are planning to make Marty’s voice in every language so that the fans can hear it directly in the game.

Q. What is the worldview of ‘Marty’ in ModooMarble?

Cha Min-kyu: There are some characters in ModooMarble that have a singer (idol) concept, like Lena. 

We released Marty as a singer concept just like them. I'm also imagining that one day, we could gather all the singer characters from ModooMarble and create an idol group like MAVE:. In that case, wouldn't Marty become a role model for one of the characters?

Q. What was the most challenging part of the production?

Tak-Chunghun : All of the ModooMarble characters’ body is divided into 3 sections and has a large face. I was actually worried that Marty fans would not like a character with a large face.

However, the art team helped me. They made a “special 4-section body” Marty character and I was relieved that the face was smaller than I thought.

Tak-Chunghun / Netmarble N2 ModooMarble 3D Team

Q. What was the most important part of the production?

Tak-Chunghun: As you know, Marty is a meta idol. So I made a special effort in 3D modeling work so that the character can dance and move well! 

So, we made sure to pay attention to details such as reducing the number of sides to make it easier for him to move. Also, when I made the character’s accessories, I made them through mapping so that it wouldn't affect her movements.

When you're modeling, if you have a lot of faces, it's not good for animation, so I tried to represent the object as if it were a normal map, and then I reduced the number of faces to make it easier for animation.

Kim Kyung-hee / Netmarble N2 Getrich 3D Team

Q. What kind of moves did you use for the 'Marty' character?

Kim Kyung-hee : I set the animation for the dice roll as a Pandora dance. The timing of the animation was set to 2.6 seconds, so we had to choose a suitable choreography for MAVE:’s Pandora within that time. 

So I watched Pandora music videos and chose a point choreography that I had worked on for the Nooyim and Dennis at the Dance Challenge. It goes like this. When you press the button to roll the dice, the dance motion appears. In standby mode, the motion is a light hand wave.

Q. Please introduce the 'Marty' character skill.

Cha Min-kyu: The singer (idol) concept characters we released have a common skill called 'Hold a Concert', which allows you to travel to various cities and hold a concert, and when you arrive at the concert, you can build a building with your landmark and expand the concert to another area.

The best part is that when the other character arrives, they can't do anything but watch the concert.

Q. How did you feel about collaborating with ModooMarble?

Chu Ji-yeon: The process of working with the team of ModooMarble was very fast and cooperative. During the consultation process, I could feel that the place that developed the longevity game was different, so I enjoyed every process. 

I was also looking forward to how the “Team ModooMarble” would apply Marty to the game. Through ModooMarble, our 'Marty' made her debut as a game character. Please give us your attention and love for our first game collaboration activity. And starting with ModooMarble, MAVE: will be doing various activities! So please stay tuned for more! Thank you!
 

Lee Min-kyu: The Marty character in ModooMarble is really beautiful, and we are giving it away as a free character so that many users can play it. 

Starting with Marty, we hope that people can have fun with various characters in the ModooMarble.

Want to be the first to know about MAVE: ?

Instagram: http://instagram.com/mave_official_/

TikTok: http://tiktok.com/@mave_official_

Twitter: http://twitter.com/MAVE_official_

Facebook: http://facebook.com/Official.MAVE

Fanclub: https://discord.com/invite/fncy 

Website: https://www.mave-official.com